Tonight I was killing a bit of time doing some SEO research for the PocketInfo site (when I should have been working on an overdue tax return) when I stumbled across this useful tool Stimator. One of the sites I like to keep tabs on is Mashable. They dominate a lot of the social traffic on Twitter and they tend to have a good grasp on the social media landscape.
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Mashable Stimator Rank 4 Value US$107,512,865
If you have a website or blog go the Stimator home page and drop in your URL or unique web address e.g. www.mashable.com . You will then see the calculation of the site if already indexed or you will see it working feverishly to acertain the sites value.
Recently another site I like called TechCrunch got acquired by AOL.
Techcrunch Stimator Rank 6 Value US$60,349,705
According to CNBC AOL paid about $40 million for TechCrunch. (They put the figure at $25 million in cash and the other $15 million as an earnout). So by Stimator's calculation AOL have actually done a good deal unless AOL management botch things up in the months ahead.
Now there is a spat I've been watching that's been brewing for a while about Huffington Post and the traditional stalwarts of the press the New York Times. Out of interest I punched in the URL for the Huff and whammo! It is the number 1 ranked site on Stimator!
Huffington Post Stimator Rank 1 Value US$485,933,886
Now my curiosity got the better of me - what is the ranking for the New York Times? I already know the Huffington Post has secured top spot , Bill Keller of the NY Times may not know how engaged the Post is with the new media age. So what is the result?...
NYTimes Stimator Rank 3 Value US$130,200,960
So the Times is only 2 spots behind the Post. But the Post is a relatively new organization and ranks higher than the Times and those online who want to link to it. Arianna you win the online strategy - respect to you and your team!
p.s. Stimator also ranks the Huffington Post's value 3 x more in dollar value than the New York Times.
Pocketinfo Reference - Geo-location , New Media , World Trends , Huffington Post , AOL , New York Time - updated 13th March 2011 Editor - Robert Latchford